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WD-40 Company: Business Overview, Financials & Competitive Analysis

WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. With net sale...

Analyst-debate audio for WD-40 Company

AskCyborg analysts argue the bull and bear cases for WD-40 Company across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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6/ 10Solid

Cyborg Score thesis

Established global brand with strong dividend policy faces near-term profitability headwinds but maintains solid fundamentals and...

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Industry Consumer Products / Industrial Maintenance & Cleaning Supplies
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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WD-40 Company Overview

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WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. With net sales of $620.0 million in fiscal year 2025, the company's products are available in more than 176 countries and territories worldwide.

Strategic Profile

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The company owns a wide range of well-known brands including WD-40® Multi-Use Product, WD-40 Specialist®, 3-IN-ONE®, GT85®, 2000 Flushes®, no vac®, Spot Shot®, Lava®, Solvol®, X-14®, and Carpet Fresh®. The company has a long history of delivering superior stockholder returns and solid earnings growth.

Competitive Landscape

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WD-40 operates in the maintenance and homecare products markets facing competition from diversified industrial and consumer goods manufacturers. The company's iconic brand and global distribution provide competitive advantages, though it competes with both branded and private-label alternatives. Its recent strategic focus on higher-margin maintenance products reflects competitive positioning in the core business.

Industry Context

WD-40 Company operates in Consumer Products / Industrial Maintenance & Cleaning Supplies.

Key facts

Headquarters: San Diego, California, USA · Revenue: $620.0B

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on WD-40 Company.

  • E-commerce sales increased 22%, mainly from higher U.S. WD-40 Specialist demand
  • Employee engagement reached record high of 95% with 97.6% global on-time supply chain delivery performance
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Board appointment of Ken Plunk as new director with expertise in finance and strategy
  • January 2026Q1 FY2026 earnings miss with revenue of $154.4M (-0.6% vs. forecast) and 8% EPS decline
  • +2 moreTrack every material event for WD-40 Company as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Industrial Lubricants & Maintenance ProductsDiversified industrial supply and maintenance products→Aerosol Lubricants & CleanersRegional maintenance and industrial lubricant manufacturers→Home Cleaning ProductsMainstream consumer cleaning and home maintenance brands→

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Industry context

WD-40 Company operates in Consumer Products / Industrial Maintenance & Cleaning Supplies. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does WD-40 Company do?+
WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. With net sale...
What is WD-40 Company's Cyborg Score?+
WD-40 Company has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are WD-40 Company's main competitors?+
Named competitors include Industrial Lubricants & Maintenance Products, Aerosol Lubricants & Cleaners, Home Cleaning Products. The full competitive landscape is in the AskCyborg report.
How can I get the full WD-40 Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the WD-40 Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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