Upexi, Inc.: Business Overview, Financials & Competitive Analysis
Upexi, Inc. scores 4/10 on the AskCyborg Cyborg Score (Mixed). Transitional consumer brand aggregator pursuing dual-strategy growth through eCommerce scaling and Solana treasury accumulation, but facing profitability challenges and high asset volatility. While Upexi reported 102% revenue growth to $8.1M in Q2 2026 with $5.1M from digital assets and 126% gross profit growth, the company reported a net loss of.
What is Upexi, Inc.'s industry? Upexi, Inc. (upexi.com) operates in Consumer Products / Cryptocurrency Treasury Management. AskCyborg classifies Upexi, Inc. under Consumer Products / Cryptocurrency Treasury Management in its company registry.
Upexi engages in the development, manufacture, and distribution of consumer products, offering nail grinders and pet supplements under the LuckyTail brand, energy solutions under the PRAX brand, functional mushrooms u...
Cyborg Score thesis
Transitional consumer brand aggregator pursuing dual-strategy growth through eCommerce scaling and Solana treasury accumulation,...
Read the full analyst-debate transcript →Get the Latest Upexi, Inc. Report
Up-to-date AI-powered research, analyst debate audio & saved-company playlists
Get Current Report FreeUpexi, Inc. Overview
Pro stress-test →Upexi engages in the development, manufacture, and distribution of consumer products, offering nail grinders and pet supplements under the LuckyTail brand, energy solutions under the PRAX brand, functional mushrooms under the Cure Mushrooms brand, cannabinoid products under the Moonwlkr brand, and gummies under the Gumi Labs brand. The company also focuses on cryptocurrency industry and management of cash assets, positioning itself at the intersection of consumer brands and digital asset treasury management.
Strategic Profile
Pro stress-test →Upexi is an innovator in aggregation, accelerating Amazon and eCommerce businesses by combining consumer data and vertical integration to scale brands in multiple industries, while utilizing in-house SaaS programmatic ad technology for lower customer acquisition costs. The company is a Solana-focused treasury company, recently announcing aggressive Solana accumulation strategies alongside its core consumer products business.
Competitive Landscape
Pro stress-test →Upexi sells products through direct-to-consumer networks, wholesale partnerships, and third-party platforms, competing in fragmented pet care, supplements, and functional food markets. Direct competitors include established D2C consumer brands (like Chewy for pets), supplement aggregators, and emerging Solana-focused treasury companies in the crypto ecosystem.
Industry Context
Upexi, Inc. operates in Consumer Products / Cryptocurrency Treasury Management.
Key facts
Founded: 2018 · Headquarters: Tampa, Florida · Revenue: $8.1M (Q2 2026, annualized ~$32M) · Market cap: $146.3M