Kid ASA — Cyborg Score 5/10

Mixed
Home Textile & Interior Retail

Strategic Profile

Kid ASA is a Norway-based specialist within home textile and interior market. The company reported 5.0% revenue increase to MNOK 856.4 for Q2 2025, with online sales rising to 12.2% of total revenues. The company maintains multi-brand positioning across Nordic markets with strong online growth trajectory.

Cyborg Score Rationale

The company has market capitalization of $500M and trailing twelve month revenue of $380M. Online sales remain at modest penetration levels (~12% of revenue), and the home textile retail sector faces structural challenges from e-commerce disruption and consumer discretionary spending sensitivity.

Top Insights

  • Q2 2025 achieved all-time high revenue of MNOK 856.4 with solid 5% year-over-year growth
  • Online channel remains underpenetrated at 12.2% of sales, presenting upside opportunity
  • Multi-country Nordic footprint across four markets provides geographic diversification
  • Recently transitioned CEO leadership (Anders Fjeld departed May 2025), signaling operational changes

Named Competitors

  • Home Textile & Decor Retail — Traditional Nordic home furnishings retailer
  • Online Home Decor — Amazon, Wayfair, and regional online players
  • Department Store Home — Department store home furnishings sections

Recent Developments

  • (December 2024) Sold warehouse and office property in Sweden to Storebrand Nordic Real Estate
  • (May 2025) CEO Anders Fjeld departed to Sport Holding AS; new leadership transition
  • (Q2 2025) Achieved all-time high quarterly revenue of MNOK 856.4

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