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Kid ASA: Business Overview, Financials & Competitive Analysis

Kid ASA scores 5/10 on the AskCyborg Cyborg Score (Mixed). Nordic home textile retailer with stable market position but limited growth catalysts in a mature, digitally-disrupted retail category. The company has market capitalization of $500M and trailing twelve month revenue of $380M. Online sales remain at modest penetration levels (~12% of revenue), and the home textile retail sector faces structural.

What is Kid ASA's industry? Kid ASA (kid.no) operates in Home Textile & Interior Retail. AskCyborg classifies Kid ASA under Home Textile & Interior Retail in its company registry.

Kid ASA operates as a home textile retailer in Norway, Sweden, Finland, and Estonia, designing and selling home and interior products including textiles, curtains, bed linens, home accessories, decorations, furniture ...

5/ 10Mixed

Cyborg Score thesis

Nordic home textile retailer with stable market position but limited growth catalysts in a mature, digitally-disrupted retail...

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Industry Home Textile & Interior Retail
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 19, 2026
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What's in This Report
Kid ASA OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Kid ASA Overview

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Kid ASA operates as a home textile retailer in Norway, Sweden, Finland, and Estonia, designing and selling home and interior products including textiles, curtains, bed linens, home accessories, decorations, furniture through retail stores and online platforms. The company operates under the Kid Interior and Hemtex brands.

Strategic Profile

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Kid ASA is a Norway-based specialist within home textile and interior market. The company reported 5.0% revenue increase to MNOK 856.4 for Q2 2025, with online sales rising to 12.2% of total revenues. The company maintains multi-brand positioning across Nordic markets with strong online growth trajectory.

Competitive Landscape

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Kid is the largest and most profitable retailer in the Norwegian home textile market. The company competes with multi-channel home decor retailers, online-pure-play furniture platforms, and department store home sections across Nordics. Market maturity and low online penetration create both defensive positioning and structural vulnerability.

Industry Context

Kid ASA operates in Home Textile & Interior Retail.

Key facts

Founded: 1937 · Headquarters: Gullaug, Norway · Employees: 2,273 · Revenue: $380M · Market cap: $500M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on Kid ASA.

  • Q2 2025 achieved all-time high revenue of MNOK 856.4 with solid 5% year-over-year growth
  • Online channel remains underpenetrated at 12.2% of sales, presenting upside opportunity
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Recent developments

Material events tracked by the AskCyborg corpus.

  • December 2024Sold warehouse and office property in Sweden to Storebrand Nordic Real Estate
  • May 2025CEO Anders Fjeld departed to Sport Holding AS; new leadership transition
  • +1 moreTrack every material event for Kid ASA as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Home Textile & Decor RetailTraditional Nordic home furnishings retailer→Online Home DecorAmazon, Wayfair, and regional online players→Department Store HomeDepartment store home furnishings sections→

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Industry context

Kid ASA operates in Home Textile & Interior Retail. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Kid ASA do?+
Kid ASA operates as a home textile retailer in Norway, Sweden, Finland, and Estonia, designing and selling home and interior products including textiles, curtains, bed linens, home accessories, decorations, furniture ...
What is Kid ASA's Cyborg Score?+
Kid ASA has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Kid ASA's main competitors?+
Named competitors include Home Textile & Decor Retail, Online Home Decor, Department Store Home. The full competitive landscape is in the AskCyborg report.
How can I get the full Kid ASA research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Kid ASA research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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