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Zumiez Inc.: Business Overview, Financials & Competitive Analysis

Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of Januar...

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What's in This Report
Zumiez Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Zumiez is a strategically positioned youth lifestyle retailer benefiting from North American strength and digital transformation,...

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Industry Specialty Retail - Apparel & Lifestyle
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Zumiez Inc. Overview

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Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of January 3, 2026, the company operated 727 stores across the United States, Canada, Europe, and Australia.

Strategic Profile

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Holiday 2025 results showed 2.9% overall comparable sales growth, with North America up 6.5% offset by international declines of 8.9%. The company has elevated private label sales to 30% of revenue through Gen Z-focused design and strengthened omnichannel capabilities including BOPIS and AI-driven inventory management.

Competitive Landscape

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Zumiez competes with specialty and sportswear retailers including Boot Barn Holdings, Destination XL Group, American Eagle Outfitters, Adidas, and HUF Worldwide. The company differentiates through youth-focused lifestyle curation and omnichannel capabilities while facing competition from larger, better-capitalized apparel retailers.

Industry Context

Zumiez Inc. operates in Specialty Retail - Apparel & Lifestyle.

Key facts

Founded: 1978 · Headquarters: Lynnwood, US · Employees: 5,000 · Revenue: $917M · Market cap: $407M

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The top findings that survived the multi-agent debate for Zumiez Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Boot Barn HoldingsLifestyle apparel and footwear retailer→American Eagle OutfittersYouth-focused apparel and lifestyle retailer→Fast Fashion BrandsOnline and physical retail competitors in youth apparel→

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Industry context

Zumiez Inc. operates in Specialty Retail - Apparel & Lifestyle. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Zumiez Inc. do?+
Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of Januar...
What is Zumiez Inc.'s Cyborg Score?+
Zumiez Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Zumiez Inc.'s main competitors?+
Named competitors include Boot Barn Holdings, American Eagle Outfitters, Fast Fashion Brands. The full competitive landscape is in the AskCyborg report.
How can I get the full Zumiez Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Zumiez Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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