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Zumiez Inc.: Business Overview, Financials & Competitive Analysis

Zumiez Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Zumiez is a strategically positioned youth lifestyle retailer benefiting from North American strength and digital transformation, though international headwinds and thin margins warrant cautious optimism. With a $407M market cap and $917M in trailing twelve-month revenue, Zumiez faces valuation pressure in a challenging youth retail environment. The company maintains a.

What is Zumiez Inc.'s industry? Zumiez Inc. (zumiez.com) operates in Specialty Retail - Apparel & Lifestyle. AskCyborg classifies Zumiez Inc. under Specialty Retail - Apparel & Lifestyle in its company registry.

Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of Januar...

6/ 10Solid

Cyborg Score thesis

Zumiez is a strategically positioned youth lifestyle retailer benefiting from North American strength and digital transformation,...

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Industry Specialty Retail - Apparel & Lifestyle
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Zumiez Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Zumiez Inc. Overview

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Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of January 3, 2026, the company operated 727 stores across the United States, Canada, Europe, and Australia.

Strategic Profile

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Holiday 2025 results showed 2.9% overall comparable sales growth, with North America up 6.5% offset by international declines of 8.9%. The company has elevated private label sales to 30% of revenue through Gen Z-focused design and strengthened omnichannel capabilities including BOPIS and AI-driven inventory management.

Competitive Landscape

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Zumiez competes with specialty and sportswear retailers including Boot Barn Holdings, Destination XL Group, American Eagle Outfitters, Adidas, and HUF Worldwide. The company differentiates through youth-focused lifestyle curation and omnichannel capabilities while facing competition from larger, better-capitalized apparel retailers.

Industry Context

Zumiez Inc. operates in Specialty Retail - Apparel & Lifestyle.

Key facts

Founded: 1978 · Headquarters: Lynnwood, US · Employees: 5,000 · Revenue: $917M · Market cap: $407M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Zumiez Inc..

  • North America delivered strong 6.5% comparable sales growth over the holiday period while European operations achieved 600-basis point product margin improvement through focused full-price selling
  • Private label now represents 30% of revenue, enhancing margins and differentiation from competitors
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Holiday 2025 comparable sales increased 2.9% with North America up 6.5% while international markets declined 8.9%
  • January 2026European product margins improved 600 basis points through focused full-price selling strategy
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Boot Barn HoldingsLifestyle apparel and footwear retailer→American Eagle OutfittersYouth-focused apparel and lifestyle retailer→Fast Fashion BrandsOnline and physical retail competitors in youth apparel→

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Industry context

Zumiez Inc. operates in Specialty Retail - Apparel & Lifestyle. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Zumiez Inc. do?+
Zumiez is a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women, offering merchandise with cultural elements from action sports, streetwear, and related lifestyles. As of Januar...
What is Zumiez Inc.'s Cyborg Score?+
Zumiez Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Zumiez Inc.'s main competitors?+
Named competitors include Boot Barn Holdings, American Eagle Outfitters, Fast Fashion Brands. The full competitive landscape is in the AskCyborg report.
How can I get the full Zumiez Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Zumiez Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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