Wolverine World Wide, Inc. Overview
Pro stress-test →Wolverine World Wide is a global footwear and apparel company headquartered in Rockford, Michigan that designs, manufactures and markets a diversified portfolio of casual, active and performance lifestyle brands. The company grew sales 7.1% in 2025 to $1.87 billion, driven by double digit sales growth across its Active Group business unit that includes Merrell and Saucony, the company's two largest footwear brands.
Strategic Profile
Pro stress-test →CEO Chris Hufnagel says the company's multi-year restructuring plan is entering an even tougher phase of reviving underperforming brands and maintaining yearly growth. The company's portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®, and is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®.
Competitive Landscape
Pro stress-test →To own Wolverine World Wide, you need to believe its portfolio of performance and outdoor brands can keep compounding earnings while it manages wholesale dependence and brand laggards. The company competes in the global footwear and apparel market against larger diversified athletic/lifestyle companies, with competitive strength in outdoor and active performance footwear categories.
Industry Context
Wolverine World Wide, Inc. operates in Footwear & Apparel Manufacturing and Distribution.
Key facts
Founded: 1883 · Headquarters: Rockford, Michigan, USA · Employees: 1000-5000 · Revenue: $1.87B · Market cap: $1.48B