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Wolverine World Wide, Inc.: Business Overview, Financials & Competitive Analysis

Wolverine World Wide, Inc. scores 6/10 on the AskCyborg Cyborg Score (Solid). Turnaround story with strong performing anchor brands (Saucony/Merrell) offset by headwinds from tariffs and underperforming legacy brands. Saucony delivered a record year with strong momentum, while Merrell grew mid-single digits with DTC momentum and new product launches, though Wolverine remains down but shows product and marketing progress. Tariff.

What is Wolverine World Wide, Inc.'s industry? Wolverine World Wide, Inc. (wolverineworldwide.com) operates in Footwear & Apparel Manufacturing and Distribution. AskCyborg classifies Wolverine World Wide, Inc. under Footwear & Apparel Manufacturing and Distribution in its company registry.

Wolverine World Wide is a global footwear and apparel company headquartered in Rockford, Michigan that designs, manufactures and markets a diversified portfolio of casual, active and performance lifestyle brands. The ...

6/ 10Solid

Cyborg Score thesis

Turnaround story with strong performing anchor brands (Saucony/Merrell) offset by headwinds from tariffs and underperforming...

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Industry Footwear & Apparel Manufacturing and Distribution
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Wolverine World Wide, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Wolverine World Wide, Inc. Overview

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Wolverine World Wide is a global footwear and apparel company headquartered in Rockford, Michigan that designs, manufactures and markets a diversified portfolio of casual, active and performance lifestyle brands. The company grew sales 7.1% in 2025 to $1.87 billion, driven by double digit sales growth across its Active Group business unit that includes Merrell and Saucony, the company's two largest footwear brands.

Strategic Profile

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CEO Chris Hufnagel says the company's multi-year restructuring plan is entering an even tougher phase of reviving underperforming brands and maintaining yearly growth. The company's portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®, and is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®.

Competitive Landscape

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To own Wolverine World Wide, you need to believe its portfolio of performance and outdoor brands can keep compounding earnings while it manages wholesale dependence and brand laggards. The company competes in the global footwear and apparel market against larger diversified athletic/lifestyle companies, with competitive strength in outdoor and active performance footwear categories.

Industry Context

Wolverine World Wide, Inc. operates in Footwear & Apparel Manufacturing and Distribution.

Key facts

Founded: 1883 · Headquarters: Rockford, Michigan, USA · Employees: 1000-5000 · Revenue: $1.87B · Market cap: $1.48B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Wolverine World Wide, Inc..

  • The Active Group business unit that includes Merrell, Saucony and Sweaty Betty grew 2025 sales 11.7% to $1.4 billion.
  • Management flagged significant tariff headwinds with an estimated $60 million unmitigated impact in 2026, approximately $50 million incremental versus 2025.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Q4 2025 earnings beat estimates with revenue of $517.5M (+4.6% YoY) and EPS of $0.45 vs. consensus estimate of $0.44, with FY 2026 guidance of $1.35-$1.50 EPS
  • February 2026Saucony posted record year with ~30% growth in FY 2025 and +24% in Q4 2026, with strong momentum from Endorphin Azura launch
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Running/Athletic FootwearLarge-cap athletic footwear and apparel conglomerate→Athletic BrandsGlobal sportswear and footwear manufacturer→Outdoor/Active FootwearPerformance outdoor and lifestyle footwear brands→

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Industry context

Wolverine World Wide, Inc. operates in Footwear & Apparel Manufacturing and Distribution. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Wolverine World Wide, Inc. do?+
Wolverine World Wide is a global footwear and apparel company headquartered in Rockford, Michigan that designs, manufactures and markets a diversified portfolio of casual, active and performance lifestyle brands. The ...
What is Wolverine World Wide, Inc.'s Cyborg Score?+
Wolverine World Wide, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Wolverine World Wide, Inc.'s main competitors?+
Named competitors include Running/Athletic Footwear, Athletic Brands, Outdoor/Active Footwear. The full competitive landscape is in the AskCyborg report.
How can I get the full Wolverine World Wide, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Wolverine World Wide, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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