Turo Inc. Overview
Pro stress-test →Turo Inc. is an American car rental company based in San Francisco that operates a peer-to-peer car rental marketplace allowing private car owners to rent out their vehicles via an online and mobile interface. Turo is the world's largest car sharing marketplace, operating across the US, UK, Canada, Australia, and France. The platform enables car owners to monetize underutilized assets while offering renters access to diverse vehicle inventories at competitive prices.
Strategic Profile
Pro stress-test →Turo is experiencing 21% year-over-year growth in U.S. bookings during peak summer travel months (June-August). The company recently integrated with Uber Rent, allowing users to book Turo vehicles through the Uber app with access to over 1,600 vehicle makes and models. In October 2025, Turo expanded into long-term rental market by introducing multi-month duration booking options.
Competitive Landscape
Pro stress-test →Uber Rent expanded to 24 U.S. cities in 2025 offering professionally maintained fleet vehicles from traditional rental companies like Hertz and Budget, providing more consistency than peer-to-peer alternatives. Zipcar, owned by Avis and Budget, offers hourly and daily rentals from designated parking spots with membership fees and consistent quality. Traditional rental agencies (Hertz, Enterprise, Avis) continue to compete on brand recognition and fleet predictability, though higher prices limit appeal in cost-sensitive segments.
Industry Context
Turo Inc. operates in Peer-to-peer car rental marketplaces.
Key facts
Founded: 2010 · Headquarters: San Francisco, US · Employees: N/A · Revenue: N/A · Market cap: N/A