Tupelo Overview
Pro stress-test →Founded in 2020 by Zac Wellmer and George Wellmer, Tupelo operates as a marketplace for small business M&A. The platform enables buyers to browse listings and sign NDAs instantly while providing business owners instant access to their company's valuation. This addresses a fragmented market where traditional small business transactions are inefficient and difficult to execute.
Strategic Profile
Pro stress-test →Tupelo positions itself as the go-to CRM for business brokers and M&A advisors, designed specifically for the industry, automating repetitive manual tasks and document sending to enable advisors to spend more time deal making. The marketplace currently hosts 1,506 businesses for sale with detailed financials and seller financing options, serving as both a marketplace platform and a CRM tool for intermediaries in the fragmented small business M&A space.
Competitive Landscape
Pro stress-test →Tupelo competes in the fragmented small business M&A technology space against larger, better-funded platforms. SMB.co operates a 19M+ business marketplace with AI-powered buyer-seller matching and positions itself for broader market capture. Traditional business brokers and regional M&A firms (Morgan & Westfield, M&A Business Advisors) remain entrenched competitors using legacy processes. Tupelo's advantage lies in its broker-first CRM design and modern integrations, but scale and capital are constraints.
Industry Context
Tupelo operates in Small business M&A marketplaces and CRM platforms.
Key facts
Founded: 2020 · Headquarters: San Francisco, US · Employees: 2