Trading 212 Overview
Pro stress-test →Trading 212 is a European fintech brokerage group founded in Bulgaria in 2004 and headquartered in London, offering commission-free investing in listed equities and ETFs, alongside contracts for difference (CFDs). With a user base of 4.5 million and £25 billion (€30 billion) in assets under management, the company has established itself as a key player in the online brokerage industry.
Strategic Profile
Pro stress-test →Trading 212 operates a commission-free model with revenue primarily derived through currency conversion fees and participation in stock lending programmes. Recent product expansion includes the launch of new offerings such as the Cash ISA, Trading 212 Card, and in March 2026 the company received FCA authorisation to offer Self-Invested Personal Pensions (SIPPs).
Competitive Landscape
Pro stress-test →XTB is positioning itself as a competitor to Trading 212's business model in the UK. The online brokerage market includes established players such as Hargreaves Lansdown, Freetrade, Interactive Brokers, and Saxo Bank, competing on commission structures, product breadth, and user experience. Trading 212 differentiates through its commission-free model and mobile-first platform.
Industry Context
Trading 212 operates in Online retail brokerage.
Key facts
Founded: 2004 · Headquarters: London, United Kingdom · Employees: 200+ · Revenue: £194 million (2024)