Total Wine & More Overview
Pro stress-test →Total Wine & More is America's largest independent retailer of fine wine, spirits, and beer. The company operates 277 stores across 29 U.S. states and serves 18.5 million customers annually, selling up to 260 million bottles of wine, spirits, and beer each year. The company generates $6 billion in annual revenue.
Strategic Profile
Pro stress-test →Total Wine & More operates a category-killer model, positioning itself as a one-stop-shop for alcoholic beverages. Digital sales now account for 18% of total revenue, with totalwine.com attracting more than 190 million visits annually and the mobile app maintaining 1.8 million active monthly users. The company plans to open 15 to 20 new store locations per year over the next five years.
Competitive Landscape
Pro stress-test →Total Wine operates far ahead of major competitors like Costco and Safeway/Albertsons in the wine and spirits retail sector. Top competitors include BevMo! and Binny's Beverage Depot. The company's size, selection breadth, and omnichannel capabilities create significant competitive advantages in the specialty alcohol retail market.
Industry Context
Total Wine & More operates in Specialty alcohol retail.
Key facts
Founded: 1991 · Headquarters: Bethesda, US · Employees: 5,500 · Revenue: $6B