Thryv Holdings, Inc. Overview
Pro stress-test →Thryv Holdings provides digital marketing solutions and cloud-based tools to small-to-medium-sized businesses in the United States through two segments: Thryv Marketing Services and Thryv SaaS. The company is a software and technology solutions provider focused on helping SMBs manage customer relationships, marketing and communications, appointments and payments through a unified platform that combines CRM tools, automated marketing and social media management, online scheduling, invoicing and payment processing.
Strategic Profile
Pro stress-test →Thryv expects to exit marketing services by 2028, with cash flows lasting through 2030, providing liquidity as the company transforms to a pure-play software business. The company is strategically shifting toward its AI-enabled unified "Market, Sell and Grow" platform, with Marketing Center and Keap representing more than two-thirds of SaaS billings in Q4 2025 and positioned as the company's future growth engine.
Competitive Landscape
Pro stress-test →Ongoing decline in core ad revenue and increased competition may hinder SaaS margin gains and threaten future profitability. Thryv competes in the SMB marketing automation and CRM software market against larger platforms and vertical-specific competitors. The company was named to Constellation Research's 2025 ShortList for Marketing Automations for Small and Midsize Business, among only eight companies selected.
Industry Context
Thryv Holdings, Inc. operates in Software as a Service (SaaS) / Marketing Automation / Small Business Software.
Key facts
Headquarters: Dallas, Texas · Revenue: $785.0B (2025)