TH International Limited Overview
Pro stress-test →TH International Limited operates as the exclusive franchisee of Tim Hortons coffee shops in China, offering freshly brewed coffee, tea and other beverages, bakery & sides, and sandwiches. The company conducts its businesses primarily in the mainland China market, with operations also in Hong Kong and Macau.
Strategic Profile
Pro stress-test →The company launched its 2026 nationwide franchise load-share program, attracting over 10,500 applications and signing over 440 stores. However, TH International experienced a 14.6% year-over-year drop in total revenues and a 14.2% decrease in system sales in Q1 2026, primarily due to closure of underperforming stores and decline in same-store sales growth.
Competitive Landscape
Pro stress-test →TH International faces intensifying competition from tea beverage players entering the coffee market with lower-priced offerings. The company competes in the China quick-service restaurant segment against international coffee chains and emerging local competitors. With declining same-store sales and increased pricing pressure, competitive positioning has weakened.
Industry Context
TH International Limited operates in Quick-Service Restaurants & Coffee Retail.
Key facts
Founded: N/A · Headquarters: Shanghai, China · Employees: N/A · Revenue: N/A · Market cap: $65M