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The Scotts Miracle-Gro Company: Business Overview, Financials & Competitive Analysis

The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America with approximately $3.4 billion in sales. The company's Scotts®, Miracle-Gro®, Ortho® and Tomcat® br...

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What's in This Report
The Scotts Miracle-Gro Company OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Market-leading branded consumer goods company executing margin recovery and debt reduction while pivoting to e-commerce-driven...

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Industry Lawn and garden products manufacturing and marketing
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: July 13, 2026
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The Scotts Miracle-Gro Company Overview

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The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America with approximately $3.4 billion in sales. The company's Scotts®, Miracle-Gro®, Ortho® and Tomcat® brands are market-leading in their categories.

Strategic Profile

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The company reported net sales increasing by 5% in the second quarter and 3% for the first six months of fiscal 2026, with significant operational improvements underway. The company is focusing on e-commerce as a growth engine, with e-commerce point-of-sale dollars up 22% year-to-date, while managing margin recovery and debt reduction as core strategic priorities.

Competitive Landscape

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Scotts Miracle-Gro competes in the fragmented lawn and garden products market against larger DIY and home improvement retailers with private label offerings, as well as regional and smaller branded competitors. The company maintains competitive advantages through its portfolio of iconic brands (Scotts, Miracle-Gro, Ortho, Tomcat), broad distribution network, and established market position.

Industry Context

The Scotts Miracle-Gro Company operates in Lawn and garden products manufacturing and marketing.

Key facts

Founded: 1869 · Headquarters: Marysville, US · Employees: N/A · Revenue: $3.4B · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for The Scotts Miracle-Gro Company.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Pennington SeedGrass seed and lawn care products manufacturerLebanon SeaboardLawn fertilizers and grass seed productsSpectrum Brands lawn and gardenBranded consumer lawn and garden products (Roundup, Cutter, etc.)HawksheadBranded lawn and garden products supplier

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Industry context

The Scotts Miracle-Gro Company operates in Lawn and garden products manufacturing and marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does The Scotts Miracle-Gro Company do?+
The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America with approximately $3.4 billion in sales. The company's Scotts®, Miracle-Gro®, Ortho® and Tomcat® br...
What is The Scotts Miracle-Gro Company's Cyborg Score?+
The Scotts Miracle-Gro Company has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Scotts Miracle-Gro Company's main competitors?+
Named competitors include Pennington Seed, Lebanon Seaboard, Spectrum Brands lawn and garden, Hawkshead. The full competitive landscape is in the AskCyborg report.
How can I get the full The Scotts Miracle-Gro Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Scotts Miracle-Gro Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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