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The Manitowoc Company, Inc.: Business Overview, Financials & Competitive Analysis

The Manitowoc Company is a global manufacturer of heavy-lift cranes and lifting equipment with products including tower cranes (Potain brand), mobile hydraulic cranes (Grove, Manitowoc, National Crane brands), and eng...

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What's in This Report
The Manitowoc Company, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Strong order backlog and European demand growth offset by analyst skepticism and modest profitability margins, creating a...

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Industry Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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The Manitowoc Company, Inc. Overview

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The Manitowoc Company is a global manufacturer of heavy-lift cranes and lifting equipment with products including tower cranes (Potain brand), mobile hydraulic cranes (Grove, Manitowoc, National Crane brands), and engineered lifting solutions. The company started 2026 with $794 million in backlog, up 22% year-over-year.

Strategic Profile

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Management is executing a CRANES+50 strategy with over $690 million in non-new machine sales, focusing on recurring aftermarket revenue streams. European operations show strong momentum with new crane orders up 64% and mobile crane orders up 39% year-over-year. The company implemented a restructuring plan in January 2026 expected to save $10 million.

Competitive Landscape

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Manitowoc competes in the global heavy-lift crane market serving construction, infrastructure, energy and industrial sectors through its Potain tower crane and Grove mobile crane brands. Key competitors include major lifting equipment manufacturers operating across similar geographies and customer segments.

Industry Context

The Manitowoc Company, Inc. operates in Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions.

Key facts

Founded: 1902 · Headquarters: Milwaukee, Wisconsin · Revenue: $2.24B

What the analysts stress-tested

The top findings that survived the multi-agent debate for The Manitowoc Company, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

LiebherrGlobal crane and equipment manufacturer→TadanoMobile and tower crane manufacturer→ZoomlionChinese crane and construction equipment manufacturer→

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Industry context

The Manitowoc Company, Inc. operates in Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does The Manitowoc Company, Inc. do?+
The Manitowoc Company is a global manufacturer of heavy-lift cranes and lifting equipment with products including tower cranes (Potain brand), mobile hydraulic cranes (Grove, Manitowoc, National Crane brands), and eng...
What is The Manitowoc Company, Inc.'s Cyborg Score?+
The Manitowoc Company, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Manitowoc Company, Inc.'s main competitors?+
Named competitors include Liebherr, Tadano, Zoomlion. The full competitive landscape is in the AskCyborg report.
How can I get the full The Manitowoc Company, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Manitowoc Company, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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