The Manitowoc Company, Inc.: Business Overview, Financials & Competitive Analysis
The Manitowoc Company, Inc. scores 5/10 on the AskCyborg Cyborg Score (Mixed). Strong order backlog and European demand growth offset by analyst skepticism and modest profitability margins, creating a near-term uncertainty play. Q4 2025 revenue grew 13.6% year-over-year to $677.1 million, and orders jumped 55.8% to $803.4 million, showing strong demand. However, analysts have issued an average "Strong Sell" recommendation.
What is The Manitowoc Company, Inc.'s industry? The Manitowoc Company, Inc. (manitowoc.com) operates in Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions. AskCyborg classifies The Manitowoc Company, Inc. under Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions in its company registry.
The Manitowoc Company is a global manufacturer of heavy-lift cranes and lifting equipment with products including tower cranes (Potain brand), mobile hydraulic cranes (Grove, Manitowoc, National Crane brands), and eng...
Cyborg Score thesis
Strong order backlog and European demand growth offset by analyst skepticism and modest profitability margins, creating a...
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Get Current Report FreeThe Manitowoc Company, Inc. Overview
Pro stress-test →The Manitowoc Company is a global manufacturer of heavy-lift cranes and lifting equipment with products including tower cranes (Potain brand), mobile hydraulic cranes (Grove, Manitowoc, National Crane brands), and engineered lifting solutions. The company started 2026 with $794 million in backlog, up 22% year-over-year.
Strategic Profile
Pro stress-test →Management is executing a CRANES+50 strategy with over $690 million in non-new machine sales, focusing on recurring aftermarket revenue streams. European operations show strong momentum with new crane orders up 64% and mobile crane orders up 39% year-over-year. The company implemented a restructuring plan in January 2026 expected to save $10 million.
Competitive Landscape
Pro stress-test →Manitowoc competes in the global heavy-lift crane market serving construction, infrastructure, energy and industrial sectors through its Potain tower crane and Grove mobile crane brands. Key competitors include major lifting equipment manufacturers operating across similar geographies and customer segments.
Industry Context
The Manitowoc Company, Inc. operates in Industrial Equipment Manufacturing - Heavy-Lift Cranes & Engineered Lifting Solutions.
Key facts
Founded: 1902 · Headquarters: Milwaukee, Wisconsin · Revenue: $2.24B