The Coca-Cola Company Overview
Pro stress-test →The Coca-Cola Company is a preeminent global beverage corporation founded in 1886 in Atlanta, Georgia. The company offers a diverse range of sparkling beverages, water, enhanced water, sports drinks, juice, dairy, plant-based beverages, tea, and coffee. The company reaches more than 30 million retail outlets globally, making it one of the world's most valuable and recognized brands.
Strategic Profile
Pro stress-test →The franchise model leverages local bottlers' expertise and capital, while Coca-Cola focuses resources on marketing and innovation while partners handle manufacturing and logistics. ROE exceeds 40%, demonstrating efficient capital allocation, and operating margins approaching 32% reflect pricing power and scale economies. In 2025, the company made progress towards refranchising company-owned bottling operations and advancing its asset-light agenda.
Competitive Landscape
Pro stress-test →Leading companies in the same sector include Keurig Dr Pepper, Monster Beverage, General Mills, and Beyond Meat. Coca-Cola maintains market leadership through unmatched global distribution, iconic brands, and scale economies. Key competitive threats include consumer shift toward healthier beverages and competition from energy drinks and plant-based alternatives.
Industry Context
The Coca-Cola Company operates in Non-Alcoholic Beverages.
Key facts
Founded: 1886 · Headquarters: Atlanta, US · Employees: 79,100 · Revenue: $47.94B · Market cap: $328B