The Body Shop Canada Overview
Pro stress-test →The Body Shop Canada is now fully Canadian-owned after its acquisition by Serruya Private Equity, marking a major shift in its operations and strategy. With steadfast Canadian ownership led by President Michael Roden, the company is rolling out innovative store models, community-driven retail, and fresh omnichannel strategies—all designed to reinvent relevance with Canadian consumers while remaining true to The Body Shop's legendary values.
Strategic Profile
Pro stress-test →With 64 stores nationwide, it is also investing in omnichannel growth, reinstating its online store, preparing an Amazon Canada launch, and expanding through Shoppers Drug Mart. The Body Shop will continue to offer globally developed, EU-manufactured products—distinguished by ethically sourced, fairly traded natural ingredients from around the world.
Competitive Landscape
Pro stress-test →The Body Shop Canada competes in the ethical, cruelty-free beauty segment against mainstream brands (Sephora, Ulta, major beauty retailers) and specialized natural beauty retailers (Lush, Drunk Elephant, The Ordinary). Its competitive advantage lies in its authentic 50-year heritage in ethical sourcing, cruelty-free positioning, and activist legacy, reinforced by Canadian local ownership enabling tailored market strategies.
Industry Context
The Body Shop Canada operates in Cosmetics & Personal Care Retail.
Key facts
Founded: 1976 · Headquarters: Markham, Canada · Employees: Unknown (approximately 64+ store employees)