Tendam Overview
Pro stress-test →Tendam (formerly The Cortefiel Group) is a Spanish fashion retailer. The company is present in 79 countries with 1,462 directly operated stores and 594 franchises, a total of 2,056 points of sale. Tendam operates as an advanced retail company in an omnichannel environment driven by customer relationships and management based on data analytics.
Strategic Profile
Pro stress-test →Tendam is one of the leading fashion groups in Spain, leveraged on a common structure of service and synergies for all brands worldwide and operates with six fashion brands positioned in the premium mass market: Cortefiel, Springfield, Women's Secret, Pedro del Hierro, Fifty and Hoss Intropia. The company has created one of Europe's leading omni-channel groups in the speciality fashion sector, driving innovation and transformation of its textile business since 1880.
Competitive Landscape
Pro stress-test →Tendam is one of the leading European companies in the fashion sector specializing in brand management in the premium mass market segment, with strategic focus on brand equity and omnichannel presence positioning it as a key player in European fashion retail. Primary competitors operate in specialty apparel retail and premium fast-fashion segments across Europe.
Industry Context
Tendam operates in Fashion Retail.
Key facts
Founded: 1880 · Headquarters: Madrid, Spain