Taylor Morrison Home Corporation Overview
Pro stress-test →Taylor Morrison operates as a U.S. land developer and homebuilder that designs, builds, and sells single and multi-family homes and develops lifestyle and master-planned communities. The company has been recognized as America's Most Trusted® Builder by Lifestory Research since 2016 and was honored as one of Fortune's World's Most Admired Companies in 2026.
Strategic Profile
Pro stress-test →Taylor Morrison is narrowing its focus away from commoditized, incentive-heavy entry-level submarkets and leaning into core move-up and resort-lifestyle buyers where brand, build-to-order personalization, and customer trust can drive better margins. The company ended 2025 with $1.8 billion in liquidity and net homebuilding debt-to-capitalization of 17.8%, providing financial flexibility during market transition.
Competitive Landscape
Pro stress-test →Taylor Morrison operates in 12 states across over 20 major markets with significant regional coverage, competing with other major national homebuilders. The company faces competitive intensity on pricing and incentives while differentiating on brand strength, resort lifestyle positioning, and financial services integration.
Industry Context
Taylor Morrison Home Corporation operates in Homebuilding and Real Estate Development.
Key facts
Founded: 1936 · Headquarters: Scottsdale, Arizona · Employees: 3,300 · Revenue: $7.8B