Take-Two Interactive Software Inc Overview
Pro stress-test →Take-Two Interactive Software Inc is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe, headquartered in New York City. The company develops and publishes products principally through Rockstar Games, 2K, and Zynga. 96.4% of revenue comes from internet channels including online platforms, digital downloads and cloud services.
Strategic Profile
Pro stress-test →The company's strategy is to create hit entertainment experiences delivered on every platform relevant to its audience through a variety of sound business models, guided by pillars of creativity, innovation, and efficiency. Take-Two is continually innovating the design and development of its products, including by investing in artificial intelligence tools and technologies to enhance gameplay and anticipate changes in consumer behavior.
Competitive Landscape
Pro stress-test →Key franchises include NBA 2K, Grand Theft Auto, Toon Blast, Match Factory, Empires & Puzzles, WWE 2K, Red Dead Redemption, Words With Friends, and Civilization. Take-Two competes with other major publishers like Electronic Arts (FIFA/Madden, The Sims), Activision Blizzard (Call of Duty, World of Warcraft), Ubisoft (Assassin's Creed, Far Cry), and mobile-focused competitors like King Digital Entertainment and Scopely.
Industry Context
Take-Two Interactive Software Inc operates in Video game development and publishing.
Key facts
Founded: 1993 · Headquarters: New York, US · Employees: N/A · Revenue: $4.3B · Market cap: N/A