Takealot Group Overview
Pro stress-test →Takealot Group, headquartered in Cape Town, operates South Africa's largest online retailer and is the largest e-commerce platform by revenue in South Africa. The group's revenue grew by 15% in rand terms to reach $823 million (R14.88 billion) in the 2025 financial year, with year-on-year revenue growth of 23% in the six months ended 30 September 2025. The group is on track to achieve profitability in the 2026 financial year, representing a major strategic milestone after 15 years in operation.
Strategic Profile
Pro stress-test →Naspers owns over 95% of Takealot, providing financial backing and strategic support. TakealotMore, the loyalty subscription programme launched in May 2024, saw paying subscribers increase by over 744% year-over-year and now contributes over 23.5% of Takealot Group GMV. The flagship online retail platform Takealot.com increased gross merchandise value by 17% year-on-year, while Takealot Fulfilment Services, the emerging logistics platform business, is performing well, positioning the company for diversified revenue streams.
Competitive Landscape
Pro stress-test →Takealot leads South Africa's e-commerce market by revenue with 45% of online shoppers citing it as their preferred platform, while online shopping grew 35% year-on-year in 2024. The competitive landscape includes regional players and international e-commerce platforms, but Takealot maintains dominant market position through integrated logistics (Mr D), marketplace ecosystem (62% of GMV from 3P sellers), and subscription loyalty programs.
Industry Context
Takealot Group operates in E-commerce Retail.
Key facts
Founded: 2011 · Headquarters: Cape Town, South Africa · Employees: 7,300 · Revenue: $872M (FY2025)