Taboola.com Ltd. Overview
Pro stress-test →Taboola operates an artificial intelligence-based algorithmic engine platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. With $1.91 billion in revenue over the past 12 months, Taboola is a mid-sized business services company. The company is pivoting toward profitability and returning capital to shareholders through aggressive buybacks.
Strategic Profile
Pro stress-test →Taboola's proprietary intent data and deep distribution across the open web are increasingly differentiated in an AI-driven world, positioning the company to build the leading performance advertising company and drive long-term expansion. The growth is being driven by the scaling of their new advertising platform, Realize, and continued strong performance from Taboola News.
Competitive Landscape
Pro stress-test →Taboola competes with Google, Amazon, and other advertising networks that display stories and products on websites. The company differentiates through native advertising expertise and proprietary intent data on the open web, positioning itself between search/social platforms and traditional display advertising networks.
Industry Context
Taboola.com Ltd. operates in Digital Advertising Technology / Content Discovery.
Key facts
Founded: 2006 · Headquarters: New York, United States · Employees: 2,000 · Revenue: $1.91B · Market cap: $0.85B