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Smith & Wesson Brands, Inc.: Business Overview, Financials & Competitive Analysis

Smith & Wesson Brands, Inc. (NASDAQ: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and prof...

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Smith & Wesson Brands, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Innovation-driven recovery with strong balance sheet, but revenue headwinds and margin pressures require demonstrated growth...

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Industry Aerospace & Defense / Firearms Manufacturing
3 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Smith & Wesson Brands, Inc. Overview

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Smith & Wesson Brands, Inc. (NASDAQ: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and professional markets under the iconic Smith & Wesson® and Gemtech® brands. Additionally, the company provides manufacturing services such as forging and machining to third parties and offers world-class firearm training programs to Law Enforcement/Military departments and civilians at the Smith & Wesson Academy™ in Maryville, TN.

Strategic Profile

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New products accounted for nearly 40% of sales, highlighting the success of their innovation strategy. Smith & Wesson maintains a current ratio of 5.21, indicating strong liquidity. The debt-to-equity ratio is 0.36, suggesting a conservative approach to leverage. However, the company's revenue for the trailing twelve months stands at $471.4 million, with a three-year revenue growth rate of -16.4%.

Competitive Landscape

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The company's brand portfolio consists of Smith and Wesson, M&P, Thompson/Center Arms, Performance Center, and Gemtech; which are used for defense, law enforcement, hunting, and sporting purposes. Smith & Wesson competes in the firearms manufacturing sector alongside Sturm, Ruger & Co., Remington Outdoor, and Vista Outdoor's firearm divisions. The company maintains competitive advantage through its iconic brand heritage, product innovation, and recent capacity investments.

Industry Context

Smith & Wesson Brands, Inc. operates in Aerospace & Defense / Firearms Manufacturing.

Key facts

Founded: 1852 · Headquarters: Maryville, United States · Employees: 1,300 · Revenue: $471.4M (TTM) · Market cap: $523M

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The top findings that survived the multi-agent debate for Smith & Wesson Brands, Inc..

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Precision Rifles and AR-15 platformsLeading independent firearms manufacturerVarious firearm productsDiversified sporting products conglomerateRemington brand firearmsHistoric firearms manufacturer

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Industry context

Smith & Wesson Brands, Inc. operates in Aerospace & Defense / Firearms Manufacturing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Smith & Wesson Brands, Inc. do?+
Smith & Wesson Brands, Inc. (NASDAQ: SWBI) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality handgun, long gun, and suppressor products to the global consumer and prof...
What is Smith & Wesson Brands, Inc.'s Cyborg Score?+
Smith & Wesson Brands, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Smith & Wesson Brands, Inc.'s main competitors?+
Named competitors include Precision Rifles and AR-15 platforms, Various firearm products, Remington brand firearms. The full competitive landscape is in the AskCyborg report.
How can I get the full Smith & Wesson Brands, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Smith & Wesson Brands, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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