The Scotts Miracle-Gro Company Overview
Pro stress-test →The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America, founded in 1868 in Marysville, Ohio. With approximately $3.4 billion in sales, the company serves a broad distribution network including home centers, mass merchandisers, e-commerce platforms, and hydroponic retailers through iconic brand names like Scotts, Miracle-Gro, Ortho, and Tomcat.
Strategic Profile
Pro stress-test →The company's brands are among the most recognized in the industry and include Scotts, Miracle-Gro, Ortho and Tomcat, market-leading in their categories. The company is actively executing a multi-year growth strategy, including advanced discussions for the sale of its Hawthorne subsidiary to Vireo Growth, Inc., and has approved a $500 million share repurchase program to enhance shareholder returns.
Competitive Landscape
Pro stress-test →SMG faces challenges from increased competition and market volatility in the lawn and garden sector. The company maintains market leadership through dominant brands and extensive distribution, though it competes with regional and private-label players across consumer lawn care, gardening, and hydroponic segments.
Industry Context
The Scotts Miracle-Gro Company operates in Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies.
Key facts
Founded: 1868 · Headquarters: Marysville, Ohio · Revenue: $3.4B · Market cap: $3.4B