The Real Brokerage Inc. Overview
Pro stress-test →The Real Brokerage Inc. is a Canada-based technology-powered real estate brokerage company revolutionizing the residential real estate industry by pairing technology with agent-led experience, delivering a cloud-based platform to improve efficiencies and enable agents to provide seamless end-to-end experiences for home buyers and sellers. The company operates as a software-based brokerage across approximately 50 states in the United States, the District of Columbia, and four Canadian provinces, leveraging artificial intelligence and automation to enhance agent productivity while maintaining a lean operating model.
Strategic Profile
Pro stress-test →In April 2026, Real Brokerage entered into a definitive agreement to acquire RE/MAX Holdings, Inc. for approximately $290 million, positioning the combined entity as a major consolidator in the residential real estate sector. Following the expected close, CEO Tamir Poleg will serve as Chairman and Chief Executive Officer of the combined Real REMAX Group, which will be headquartered in Miami with significant operations in Denver.
Competitive Landscape
Pro stress-test →Real Brokerage competes against traditional real estate brokerages by operating as a fully digital, software-based platform that leverages AI and automation to enhance agent productivity while maintaining a lean operating model, offering agents a more flexible, efficient, and financially compelling alternative. Key competitors include RE/MAX (being acquired), Zillow Group's iBuying and agent services, and emerging digital-first brokerages like eXp Realty and Redfin.
Industry Context
The Real Brokerage Inc. operates in Technology-powered real estate brokerage.
Key facts
Founded: 2014 · Headquarters: Miami, US · Employees: N/A · Revenue: N/A · Market cap: N/A