Principal Financial Group, Inc. Overview
Pro stress-test →Principal Financial Group is a global financial company with approximately 19,000 employees helping over 75 million customers plan, insure, invest, and retire, with a 146-year operational history. The Des Moines-headquartered firm provides retirement, investment, and insurance solutions organized around retirement services, asset management, and insurance products designed to help clients plan, invest for, and protect income over the long term.
Strategic Profile
Pro stress-test →Principal focuses on three attractive profit pools: the retirement ecosystem, small and midsize businesses (SMB), and global asset management, with an integrated model connecting capabilities across recordkeeping, asset management, wealth management, and income solutions. The company raised its ROE target to 15%–17% and reported 2025 adjusted EPS growth of 12% with strong free cash flow performance.
Competitive Landscape
Pro stress-test →Principal competes in the diversified financial services sector across retirement plans, asset management, and insurance with a broad 75 million customer base. Key competitors include Fidelity (retirement services), BlackRock and Vanguard (asset management), and Prudential and MetLife (insurance and benefits).
Industry Context
Principal Financial Group, Inc. operates in Financial Services - Retirement Plans, Asset Management, and Insurance.
Key facts
Founded: 1879 · Headquarters: Des Moines, Iowa · Employees: 19,000 · Revenue: $15.80B · Market cap: $21.08B