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Principal Financial Group, Inc.: Business Overview, Financials & Competitive Analysis

Principal Financial Group is a global financial company with approximately 19,000 employees helping over 75 million customers plan, insure, invest, and retire, with a 146-year operational history. The Des Moines-headq...

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7/ 10Solid

Cyborg Score thesis

Diversified financial services leader with strong execution in retirement and SMB segments, positioned for continued mid-single...

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Industry Financial Services - Retirement Plans, Asset Management, and Insurance
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Principal Financial Group, Inc. Overview

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Principal Financial Group is a global financial company with approximately 19,000 employees helping over 75 million customers plan, insure, invest, and retire, with a 146-year operational history. The Des Moines-headquartered firm provides retirement, investment, and insurance solutions organized around retirement services, asset management, and insurance products designed to help clients plan, invest for, and protect income over the long term.

Strategic Profile

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Principal focuses on three attractive profit pools: the retirement ecosystem, small and midsize businesses (SMB), and global asset management, with an integrated model connecting capabilities across recordkeeping, asset management, wealth management, and income solutions. The company raised its ROE target to 15%–17% and reported 2025 adjusted EPS growth of 12% with strong free cash flow performance.

Competitive Landscape

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Principal competes in the diversified financial services sector across retirement plans, asset management, and insurance with a broad 75 million customer base. Key competitors include Fidelity (retirement services), BlackRock and Vanguard (asset management), and Prudential and MetLife (insurance and benefits).

Industry Context

Principal Financial Group, Inc. operates in Financial Services - Retirement Plans, Asset Management, and Insurance.

Key facts

Founded: 1879 · Headquarters: Des Moines, Iowa · Employees: 19,000 · Revenue: $15.80B · Market cap: $21.08B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Principal Financial Group, Inc..

  • Record RIS transfer deposits of $12 billion in Q4, up 35% YoY, with investment management gross sales of $127 billion up 16% driven by 18% non-affiliated growth
  • Company divesting Chilean runoff annuities business to refocus on higher growth, higher return businesses, with transaction expected to close Q3 2026 and support elevated share repurchases
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026CEO Strable highlights AI investments and raises ROE guidance to 15-17% at BofA conference
  • February 2026Q4 2025 earnings show 12% adjusted EPS growth with $12B RIS transfer deposits and 35% YoY increase
  • +1 moreTrack every material event for Principal Financial Group, Inc. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Fidelity Retirement ServicesLeading retirement plan recordkeeping and administration→BlackRock iSharesGlobal asset management leader→Vanguard FundsInvestment management and retirement solutions→Prudential InsuranceLife insurance and retirement products→

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Industry context

Principal Financial Group, Inc. operates in Financial Services - Retirement Plans, Asset Management, and Insurance. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Principal Financial Group, Inc. do?+
Principal Financial Group is a global financial company with approximately 19,000 employees helping over 75 million customers plan, insure, invest, and retire, with a 146-year operational history. The Des Moines-headq...
What is Principal Financial Group, Inc.'s Cyborg Score?+
Principal Financial Group, Inc. has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Principal Financial Group, Inc.'s main competitors?+
Named competitors include Fidelity Retirement Services, BlackRock iShares, Vanguard Funds, Prudential Insurance. The full competitive landscape is in the AskCyborg report.
How can I get the full Principal Financial Group, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Principal Financial Group, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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