Playtika Holding Corp. Overview
Pro stress-test →Playtika is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles, founded in 2010 and among the first to offer free-to-play social games on social networks and mobile platforms. The company reported 2025 revenues of $2.76 billion and is guiding 2026 revenue of $2.70-$2.80 billion.
Strategic Profile
Pro stress-test →The company is undergoing strategic momentum with record direct-to-consumer contribution, strong growth from casual games, and a shift in capital allocation by suspending its dividend to prioritize growth investments and share buybacks. Growth titles led by SuperPlay are driving material revenue, while industry-leading casual franchises like Bingo Blitz, June's Journey, and Solitaire Grand Harvest continue to benefit from live operations and rising direct-to-consumer contribution.
Competitive Landscape
Pro stress-test →Playtika competes in the casual gaming space with competitors including DoubleDown Interactive, PLAYSTUDIOS, Skillz, and others. The company faces pressure from aging social casino franchises while investing in casual game categories like Solitaire and Bingo to compete for market share and user engagement.
Industry Context
Playtika Holding Corp. operates in Mobile Gaming / Free-to-Play Games.
Key facts
Founded: 2010 · Headquarters: Herzliya, Israel · Revenue: $2.76B (2025) · Market cap: $1.06B-$1.28B