MAG Interactive AB (publ) — Cyborg Score 5/10

Strategic Profile

MAG is a leading mobile game developer focused on casual social games with passionate, creative teams and a data-driven business model. Every game released has reached a multi-million player base and #1 position in its category across large numbers of countries, with games selected as Best of Google Play and Best of App Store by Apple.

Cyborg Score Rationale

Recent quarters show negative net income with declining profitability, and net sales decreased by 17% due to lower user acquisition volumes. However, the company maintains a 13.12% dividend yield, indicating cash generation despite near-term headwinds.

Top Insights

• Portfolio of 10+ games with combined 350M+ downloads across multiple categories (word games, trivia, puzzles)
• Recent revenue decline of 17-22% YoY attributed to lower user acquisition spending reflecting market headwinds
• Maintains dividend payments (1.00 SEK annually) despite profitability challenges, indicating liquidity
• Operates across two geographic hubs (Stockholm and Brighton) with lean 108-111 person team

Named Competitors

• Candy Crush Saga — Casual puzzle game platform
• Words With Friends — Social word game
• Wordscapes — Word puzzle game

Recent Developments

• (September 2024) Joined Playing for the Planet Alliance for fifth consecutive year with waste management awareness campaign
• (August 2024) Q2 2024 reported 18.8M SEK adjusted EBITDA with continued user acquisition pressure
• (October 2024) Participated in One Special Day charity fundraiser for eighth consecutive year supporting differently abled gamers

Open the full interactive MAG Interactive AB (publ) report

Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.