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MAG Interactive AB (publ): Business Overview, Financials & Competitive Analysis

MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, ...

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AskCyborg analysts argue the bull and bear cases for MAG Interactive AB (publ) across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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5/ 10Mixed

Cyborg Score thesis

Established casual gaming franchise with strong brand portfolio facing margin pressure and user acquisition...

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Industry Mobile Gaming / Casual Game Development
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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MAG Interactive AB (publ) Overview

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MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, WordBrain, QuizDuel, and other popular titles.

Strategic Profile

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MAG is a leading mobile game developer focused on casual social games with passionate, creative teams and a data-driven business model. Every game released has reached a multi-million player base and #1 position in its category across large numbers of countries, with games selected as Best of Google Play and Best of App Store by Apple.

Competitive Landscape

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MAG operates in the mobile gaming and application development sector, designing social and educational based gaming applications. Competitors include larger casual gaming publishers like King Digital Entertainment, Scopely, and Zynga-owned casual studios, though MAG maintains differentiation through word game specialization and long-running franchises.

Industry Context

MAG Interactive AB (publ) operates in Mobile Gaming / Casual Game Development.

Key facts

Founded: 2010 · Headquarters: Stockholm, Sweden · Employees: 108 · Revenue: N/A · Market cap: 201.89M SEK

What the analysts stress-tested

The top findings that survived the multi-agent debate for MAG Interactive AB (publ).

  • Portfolio of 10+ games with combined 350M+ downloads across multiple categories (word games, trivia, puzzles)
  • Recent revenue decline of 17-22% YoY attributed to lower user acquisition spending reflecting market headwinds
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Recent developments

Material events tracked by the AskCyborg corpus.

  • September 2024Joined Playing for the Planet Alliance for fifth consecutive year with waste management awareness campaign
  • August 2024Q2 2024 reported 18.8M SEK adjusted EBITDA with continued user acquisition pressure
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Candy Crush SagaCasual puzzle game platform→Words With FriendsSocial word game→WordscapesWord puzzle game→

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Industry context

MAG Interactive AB (publ) operates in Mobile Gaming / Casual Game Development. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does MAG Interactive AB (publ) do?+
MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, ...
What is MAG Interactive AB (publ)'s Cyborg Score?+
MAG Interactive AB (publ) has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are MAG Interactive AB (publ)'s main competitors?+
Named competitors include Candy Crush Saga, Words With Friends, Wordscapes. The full competitive landscape is in the AskCyborg report.
How can I get the full MAG Interactive AB (publ) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the MAG Interactive AB (publ) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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