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MAG Interactive AB (publ): Business Overview, Financials & Competitive Analysis

MAG Interactive AB (publ) scores 5/10 on the AskCyborg Cyborg Score (Mixed). Established casual gaming franchise with strong brand portfolio facing margin pressure and user acquisition challenges. Recent quarters show negative net income with declining profitability, and net sales decreased by 17% due to lower user acquisition volumes. However, the company maintains a 13.12% dividend yield, indicating cash generation despite.

What is MAG Interactive AB (publ)'s industry? MAG Interactive AB (publ) (maginteractive.com) operates in Mobile Gaming / Casual Game Development. AskCyborg classifies MAG Interactive AB (publ) under Mobile Gaming / Casual Game Development in its company registry.

MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, ...

5/ 10Mixed

Cyborg Score thesis

Established casual gaming franchise with strong brand portfolio facing margin pressure and user acquisition...

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Industry Mobile Gaming / Casual Game Development
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Analyst-debate audio for MAG Interactive AB (publ)

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What's in This Report
MAG Interactive AB (publ) OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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MAG Interactive AB (publ) Overview

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MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, WordBrain, QuizDuel, and other popular titles.

Strategic Profile

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MAG is a leading mobile game developer focused on casual social games with passionate, creative teams and a data-driven business model. Every game released has reached a multi-million player base and #1 position in its category across large numbers of countries, with games selected as Best of Google Play and Best of App Store by Apple.

Competitive Landscape

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MAG operates in the mobile gaming and application development sector, designing social and educational based gaming applications. Competitors include larger casual gaming publishers like King Digital Entertainment, Scopely, and Zynga-owned casual studios, though MAG maintains differentiation through word game specialization and long-running franchises.

Industry Context

MAG Interactive AB (publ) operates in Mobile Gaming / Casual Game Development.

Key facts

Founded: 2010 · Headquarters: Stockholm, Sweden · Employees: 108 · Revenue: N/A · Market cap: 201.89M SEK

What the analysts stress-tested

The top findings that survived the multi-agent debate for MAG Interactive AB (publ).

  • Portfolio of 10+ games with combined 350M+ downloads across multiple categories (word games, trivia, puzzles)
  • Recent revenue decline of 17-22% YoY attributed to lower user acquisition spending reflecting market headwinds
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Recent developments

Material events tracked by the AskCyborg corpus.

  • September 2024Joined Playing for the Planet Alliance for fifth consecutive year with waste management awareness campaign
  • August 2024Q2 2024 reported 18.8M SEK adjusted EBITDA with continued user acquisition pressure
  • +1 moreTrack every material event for MAG Interactive AB (publ) as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Candy Crush SagaCasual puzzle game platform→Words With FriendsSocial word game→WordscapesWord puzzle game→

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Industry context

MAG Interactive AB (publ) operates in Mobile Gaming / Casual Game Development. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does MAG Interactive AB (publ) do?+
MAG Interactive AB develops and publishes mobile games worldwide, specializing in casual word games and trivia. The company's games have been downloaded more than 350 million times, with a portfolio including Ruzzle, ...
What is MAG Interactive AB (publ)'s Cyborg Score?+
MAG Interactive AB (publ) has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are MAG Interactive AB (publ)'s main competitors?+
Named competitors include Candy Crush Saga, Words With Friends, Wordscapes. The full competitive landscape is in the AskCyborg report.
How can I get the full MAG Interactive AB (publ) research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the MAG Interactive AB (publ) research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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