Novomatic AG Overview
Pro stress-test →Novomatic AG is one of the largest gaming technology companies in the world with a turnover of about EUR 3.6 billion in 2025. Founded in 1980 by entrepreneur Professor Johann F. Graf, the Group has locations in about 50 countries and exports high-tech electronic gaming equipment and solutions to more than 130 countries. With more than 26,200 employees worldwide, it has become one of the top players in the gaming industry and the clear number one in Europe.
Strategic Profile
Pro stress-test →As a globally active full-service provider, Novomatic is active in all segments of the gaming industry, offering a comprehensive omni-channel portfolio of products, acting as a one-stop solution provider covering the entire spectrum of gaming and achieving maximum customer orientation to offer first-rate service. The company completed a merger/acquisition with Vikings Casinos in January 2025, and received the ICE Landmark Award at ICE Barcelona in January 2026, recognising 45 years of global gaming innovation.
Competitive Landscape
Pro stress-test →Key competitors include Betfair Group, Tipico Group, Gaming1, Galaxy Gaming, and Betway. Novomatic's competitive advantage lies in its vertically integrated model covering hardware, software, operations, and casino management systems across both land-based and online channels—a span few competitors match. Its near-monopoly position in European land-based gaming terminals and European regulatory relationships create significant barriers to entry.
Industry Context
Novomatic AG operates in Gaming machine and gaming systems manufacturing.
Key facts
Founded: 1980 · Headquarters: Gumpoldskirchen, Austria · Employees: 26,200+ · Revenue: EUR 3.6B (2025)