As a globally active full-service provider, Novomatic is active in all segments of the gaming industry, offering a comprehensive omni-channel portfolio of products, acting as a one-stop solution provider covering the entire spectrum of gaming and achieving maximum customer orientation to offer first-rate service. The company completed a merger/acquisition with Vikings Casinos in January 2025, and received the ICE Landmark Award at ICE Barcelona in January 2026, recognising 45 years of global gaming innovation.
Cyborg Score Rationale
Novomatic is Europe's clear market leader with diversified revenue streams across land-based, online, and lottery segments; commanding scale of 26,200+ employees and presence in 130+ countries provides competitive moat. Financial performance (EUR 3.6B in 2025) and recent industry recognition at ICE demonstrate sustained innovation and execution.
Top Insights
Novomatic operates approximately 214,000 gaming terminals and video lottery terminals (VLTs) across more than 2,100 gaming operations and via rental models, providing deep operational leverage and recurring revenue.
The company's product range spans terrestrial gaming products and services, management systems, cash management solutions, online, mobile, and social gaming solutions, to lottery and sports betting solutions, creating cross-selling and upsell opportunities.
Novomatic was the first company to develop and implement a Europe-wide access system for AWP machine operations, providing the highest level of youth and gamer protection, differentiating it on responsible gaming.
At ICE 2026 in Barcelona, Novomatic received four prestigious European Casino Awards, confirming its leading position in Europe.
Named Competitors
Betfair — Betting and gambling platform
Tipico — Online sports betting and gaming
Aristocrat Gaming Systems — Gaming machine and gaming systems manufacturer
IGT (International Game Technology) — Gaming machine and lottery systems provider
Gaming Innovation Group — Gaming software and platform provider
Recent Developments
(January 2026) Received ICE Landmark Award at ICE Barcelona for 45 years of global gaming innovation
(January 2026) Demonstrated strongest presence at ICE Barcelona as largest exhibitor with cutting-edge cabinet technology and integrated end-to-end product portfolio
(January 2025) Completed merger/acquisition of Vikings Casinos
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