Musti Group Oyj Overview
Pro stress-test →Musti Group is the leading Nordic pet care company that operates an omnichannel business model to cater for the needs of pets and their parents across Finland, Sweden and Norway. The company offers a wide, curated assortment of pet products in both food and non-food categories and also provides pet care services such as grooming, training and veterinary services in selected locations across the Nordic countries.
Strategic Profile
Pro stress-test →Musti sells its products under multiple brands including Arken Zoo, Vetzoo, Musti ja Mirri, Peten Koiratarvike, and Musti through stores and online. At the end of 2025, the company took a significant step in international growth by acquiring the Portuguese Zu chain. As of March 6, 2024, Musti Group Oyj operates as a subsidiary of Sonae, SGPS, S.A.
Competitive Landscape
Pro stress-test →Musti Group competes with generalist retailers (Coop, ICA) and specialist pet retailers across Nordics. Key competitors include Zoo.se in Sweden and various regional players. Competitive advantages stem from integrated services (vet, grooming), owned brands, and loyalty program with 1.3M+ members. European expansion introduces competition from Naturedynamic and pet-focused chains in Southern Europe.
Industry Context
Musti Group Oyj operates in Pet Care Retail & Services.
Key facts
Founded: 1988 · Headquarters: Helsinki, Finland · Employees: ~2,000+ · Revenue: ~€400M (estimated 2025)