Mullen Automotive Inc. Overview
Pro stress-test →Mullen Automotive Inc., now operating as Bollinger Innovations with a rebranded ticker BINI as of July 28, 2025, is a Southern California-based automotive company focused on building electric vehicles (EVs), with activities spanning commercial electric vehicles, high-performance passenger EVs, and majority ownership of an electric truck manufacturer. The company develops and sells commercial electric vehicles including the Mullen ONE (Class 1 EV cargo van) and the Mullen THREE (Class 3 EV cab chassis truck), purpose-built for urban last-mile delivery needs.
Strategic Profile
Pro stress-test →The company has consolidated operations and reduced headcount and operating expenses, moving commercial operations to Oak Park, Michigan. Mullen operates two United States-based vehicle plants located in Tunica, Mississippi (120,000 square feet) and Mishawaka, Indiana (650,000 square feet). The company is developing the B5 Class 5 electric commercial truck, scheduled for launch in 2026.
Competitive Landscape
Pro stress-test →Mullen operates in the Automobile Manufacturers sub-industry within the Consumer Discretionary sector. Direct competitors in the commercial EV space include established OEMs entering the segment (Ford E-Transit, GM-backed BrightDrop), Ford's electrification of commercial vans, and specialty EV truck makers. Mullen's competitive position centers on purpose-built Class 1-6 commercial EVs targeting last-mile delivery and fleet operations, positioning it against both traditional heavy truck OEMs transitioning to EVs and emerging EV-native commercial vehicle startups.
Industry Context
Mullen Automotive Inc. operates in Commercial electric vehicles.
Key facts
Founded: 2012 · Headquarters: Brea, California · Employees: 388 · Revenue: N/A · Market cap: N/A