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Mr.Bricolage S.A.: Business Overview, Financials & Competitive Analysis

Mr.Bricolage SA groups together local independent home improvement and gardening stores, operating 1,091 stores as of June 30, 2025, including 77 international stores across eleven countries. The company is the leadin...

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What's in This Report
Mr.Bricolage S.A. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Stable operator leveraging cooperative model to consolidate fragmented French DIY retail with strategic growth plan through...

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Industry Home Improvement & DIY Retail
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 15, 2026
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Mr.Bricolage S.A. Overview

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Mr.Bricolage SA groups together local independent home improvement and gardening stores, operating 1,091 stores as of June 30, 2025, including 77 international stores across eleven countries. The company is the leading French specialist in DIY and home improvement retail, leveraging a cooperative franchise model with independent entrepreneurs.

Strategic Profile

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The company is executing the Puissance 1000 plan (2026–2028), recently strengthening its financial position. Mr.Bricolage operates under the Mr.Bricolage and Mr.Bricolage Relais banners, and recently merged with SIMB on December 17, 2025, consolidating its market position.

Competitive Landscape

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Mr.Bricolage competes against larger national chains like Leroy Merlin, Castorama, and Bricoman, but differentiates through its independent cooperative model emphasizing local proximity and entrepreneurship. The company faces competition from pure online retailers and warehouse-format DIY stores, but maintains the largest network of local independent DIY retailers in France.

Industry Context

Mr.Bricolage S.A. operates in Home Improvement & DIY Retail.

Key facts

Founded: 1964 · Headquarters: Orléans, France

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

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Leroy MerlinLarge-format DIY retail chain→CastoramaNational DIY retail chain→BricomanWarehouse-format DIY retail→

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Industry context

Mr.Bricolage S.A. operates in Home Improvement & DIY Retail. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Mr.Bricolage S.A. do?+
Mr.Bricolage SA groups together local independent home improvement and gardening stores, operating 1,091 stores as of June 30, 2025, including 77 international stores across eleven countries. The company is the leadin...
What is Mr.Bricolage S.A.'s Cyborg Score?+
Mr.Bricolage S.A. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Mr.Bricolage S.A.'s main competitors?+
Named competitors include Leroy Merlin, Castorama, Bricoman. The full competitive landscape is in the AskCyborg report.
How can I get the full Mr.Bricolage S.A. research report?+
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How current is the Mr.Bricolage S.A. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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