Mowi ASA Overview
Pro stress-test →Mowi is the world's largest producer of farm-raised salmon measured by both volume and turnover. The company is the only salmon producer with full internal control of its own genetics, feed, farming operations, harvesting, processing, logistics, sales and marketing. Operating across three segments (Feed, Farming, and Sales & Marketing), Mowi supplies seafood products to more than 70 countries and employs 11,500 people.
Strategic Profile
Pro stress-test →The group has a share of 25 to 30% of the global salmon and trout market, making it the world's largest company in the sector. Mowi recently entered into a strategic partnership with Skretting/Nutreco for feed production, making Mowi an even better salmon farming company. Smart Farming technologies are being implemented to improve productivity and costs, with a digitalization plan called Mowi 4.0 to transform the value chain.
Competitive Landscape
Pro stress-test →Mowi dominates with 25-30% global salmon market share, significantly ahead of competitors. Main competitors include Cermaq (owned by Mitsubishi), Salmar, and LEROY Seafood in Atlantic salmon, plus regional players in specific markets. Mowi's unique vertical integration and scale provide structural advantages, while increased global supply and commodity price volatility create competitive pressure across the industry.
Industry Context
Mowi ASA operates in Aquaculture / Seafood / Salmon Farming.
Key facts
Founded: 1964 · Headquarters: Bergen, Norway · Employees: 11,500 · Revenue: EUR 1.59B (Q4 2025)