Moon Active Overview
Pro stress-test →Moon Active is an Israel-based mobile gaming company best known for developing Coin Master, one of the world's highest-grossing casual mobile games. The company was founded in 2011 and became a unicorn in 2020, reaching the milestone in 9 years. Moon Active reported record revenues exceeding $2 billion in 2024.
Strategic Profile
Pro stress-test →Moon Active develops and publishes mobile and social games designed for mass-market audiences, with games available on both iOS and Android platforms that focus on casual gameplay combined with social mechanics, live events, and monetization loops. The company is expected to continue doubling down on live-ops innovation, AI-driven personalization, and global user acquisition, with potential exploration of new IP development and selective acquisitions.
Competitive Landscape
Pro stress-test →Top competitors include Zynga, Tripledot and Jam City in the casual and social gaming space. Moon Active's competitive advantage derives from Coin Master's dominant market position and sophisticated live-ops capabilities. The broader market faces consolidation pressures as AI reduces development costs, shifting competition toward user acquisition and community management.
Industry Context
Moon Active operates in Mobile Gaming.
Key facts
Founded: 2011 · Headquarters: Tel Aviv, Israel · Employees: 2,033 (January 2026) · Revenue: $2.0B+ (2024)