MoneyLion Inc. Overview
Pro stress-test →MoneyLion is a technology-driven financial services company that offers a comprehensive suite of products including personal loans, credit monitoring, investment advisory, and mobile banking. The platform seamlessly brings together the best offers and content from MoneyLion and 1,100+ enterprise partners in one experience. As of late 2025, MoneyLion became part of Gen, a global digital safety and financial empowerment ecosystem.
Strategic Profile
Pro stress-test →As of Q1 2026, MoneyLion has facilitated over 20 million products consumed on its platform and works with an enterprise partner network of 1,100+ financial institutions. MoneyLion operates a freemium marketplace that earns lead-generation fees, premium memberships, and partner-driven revenue, supporting gross margins near 60%—well above traditional retail banks. MoneyLion's strategic advantage is its deep integration into the Gen Digital ecosystem, providing immediate access to Gen Digital's global customer base of over 40.4 million direct customers from brands like Norton and LifeLock.
Competitive Landscape
Pro stress-test →MoneyLion's top competitors include SoFi, Avant, and Best Egg, all operating in the alternative lending and fintech segments. Deposit competition is intense as traditional banks offer 4.5%-5.0% APY, forcing fintechs to trade yield for utility. MoneyLion differentiates through its AI-powered marketplace, embedded finance technology for enterprise partners, and integrated ecosystem combining banking, credit, investing, and wealth management within a single platform.
Industry Context
MoneyLion Inc. operates in Digital lending and fintech marketplaces.
Key facts
Founded: 2013 · Headquarters: New York, US · Employees: 501 (as of May 31, 2026) · Revenue: $545.91M (2024) · Market cap: $972.4M (pre-delisting)