Moloco, Inc. Overview
Pro stress-test →Moloco is a cloud platform offering AI-enabled mobile DSP (demand-side platform) software that leverages AI technology to help advertisers buy premium inventory from multiple publishers and enables advertisers to acquire and re-engage mobile app users using ML-based prediction models. The company has grown into a critical infrastructure player in mobile advertising and retail media, serving high-growth markets with proprietary machine learning technology.
Strategic Profile
Pro stress-test →Moloco was founded in 2013 and became a unicorn in 2021, reaching a current valuation of $1.8B on total funding raised of $499.5M. In January 2026, the company was considering an initial public offering, with early talks with potential advisers on a first-time share sale. The company differentiates itself through proprietary AI/ML models and deep industry relationships with major mobile game developers and e-commerce platforms.
Competitive Landscape
Pro stress-test →Moloco's top competitors include InMobi, Affle, and Start.io. The company competes in a fragmented mobile advertising ecosystem alongside Liftoff Mobile, InMarket, Adello, Advice Local, and Digital Turbine. Moloco's differentiation stems from proprietary machine learning infrastructure, first-party data activation capabilities, and integrated retail media platform—capabilities that put it in the premium tier of the market alongside larger, late-stage players.
Industry Context
Moloco, Inc. operates in Mobile demand-side platforms (DSP) and programmatic advertising.
Key facts
Founded: 2013 · Headquarters: Redwood City, US · Employees: 942 · Revenue: $300M (2023) · Market cap: $1.8B