Miele & Cie. KG Overview
Pro stress-test →Miele generated 5.16 billion euros in revenue in its 2024/25 financial year, positioning the company as a premium manufacturer in the global household appliances market. The company's portfolio includes baking, cooking, and steam-cooking gadgets, extractor hoods, coffee machines, refrigerators, freezers and wine storage products, dishwashers, washing machines, dryers and irons, vacuum cleaners, laundry, and floor care products. The company is headquartered in Gütersloh, Germany, and is still owned by the Miele (51%) and Zinkann (49%) families.
Strategic Profile
Pro stress-test →Miele is the world's leading manufacturer of premium domestic appliances, with a strategic focus on durability and quality. Growth was driven in particular by the kitchen and commercial customer business, with the latter now accounting for more than 1 billion euros in turnover (as of 2025). Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026), supporting its market position across multiple regions.
Competitive Landscape
Pro stress-test →Miele competes in the premium household appliances market against major global players including BSH Hausgeräte (Bosch, Siemens brands), LG Electronics, Samsung, Whirlpool, and Electrolux. The company differentiates through premium positioning, durability focus, and a strong commercial appliance division. Its strategy emphasizes quality over volume, supported by German manufacturing capabilities and family-owned governance.
Industry Context
Miele & Cie. KG operates in Premium Household Appliances Manufacturing.
Key facts
Founded: 1899 · Headquarters: Gütersloh, Germany · Employees: 23,000 · Revenue: €5.16 billion (2024/25 FY) · Market cap: N/A