Metrc Overview
Pro stress-test →Metrc, also known as "Marijuana Enforcement Tracking Reporting Compliance", is a software company responsible for the regulation of cannabis in several markets. The company offers a comprehensive track-and-trace platform, integrating RFID technology and software for secure, end-to-end cannabis supply chain visibility, combining advanced software, radio-frequency identification technology, a dedicated customer support team, and a secure database to track and trace cannabis from seed to sale.
Strategic Profile
Pro stress-test →In 2011, Metrc pioneered Colorado's track-and-trace solution—now standard in the cannabis industry. Metrc is the state-mandated track-and-trace solution in over 20 U.S. states, making it the most widely adopted compliance platform in the cannabis industry. The company has successfully integrated more than 500 independent software providers active in diverse areas of the cannabis business, including grow management, transportation, point of sale, laboratory testing, enterprise resource planning, and compliance.
Competitive Landscape
Pro stress-test →Track-and-trace platforms like Metrc and BioTrack monitor the movement of cannabis products throughout the supply chain. Metrc's market leadership stems from state-mandated adoption and superior platform integration capabilities rather than direct head-to-head competition, as most competitors serve specific geographies. The regulatory nature of the market limits competition to players meeting strict government compliance standards.
Industry Context
Metrc operates in Cannabis Compliance & Track-and-Trace Software.
Key facts
Founded: 2011 · Headquarters: Denver, US