MediaMath, Inc. Overview
Pro stress-test →MediaMath provides advertising agencies and brands with technology and back-office services to trade across all leading digital advertising channels through a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. TerminalOne, its marketing operating system, powers the marketing practice of more than 3,500 brands including American Express, Kellogg's, Prudential, and Kayak.
Strategic Profile
Pro stress-test →MediaMath was acquired by Infillion in 2023, an advertising technology company that owns and markets premium advertising products, to provide advertisers with an end-to-end solution including attention-guaranteed video and unique first-party data for future-proofed programmatic and creative solutions. MediaMath is designed for technically-driven teams to tune programmatic performance based on real business signals rather than opaque platform defaults, offering a customizable tech stack with a modular, API-first approach for flexibility and customization.
Competitive Landscape
Pro stress-test →Top competitors include Quantcast, The Trade Desk and AppNexus. MediaMath competes in a crowded DSP market where its performance, scalability, and support are compared against competitors such as The Trade Desk and Google Display & Video 360. Differentiation focuses on transparency, customization, and access to premium curated inventory through Infillion's assets.
Industry Context
MediaMath, Inc. operates in Programmatic demand-side platforms (DSP).
Key facts
Founded: 2007 · Headquarters: New York, US · Employees: ~300 · Revenue: N/A · Market cap: N/A