Marie Brizard Wine & Spirits Overview
Pro stress-test →Marie Brizard Wine & Spirits is a wine and spirits group operating in Europe and the United States. Since the birth of the Maison Marie Brizard in 1755, the Marie Brizard Wine & Spirits Group has developed its brands in a spirit of modernity while respecting their origins. The Group now has a rich portfolio of leading brands in their market segments, including William Peel, Sobieski, Marie Brizard, Cognac Gautier and San José.
Strategic Profile
Pro stress-test →In 2025, revenue dropped by 8.6% from €188.4 million in 2024 to €172.0 million in 2025. For 2026, the group plans to work towards conditions for profitable growth, strengthen its presence in key markets, and ensure the overall resilience of its mainstream brands. The Marie Brizard brand performed well throughout the year, gaining market share thanks to strong commercial momentum and innovations in the range of flavours which is part of the dynamic of the cocktail category.
Competitive Landscape
Pro stress-test →MBWS operates in the highly competitive global spirits market dominated by large multinationals. The Group's leading brands in their market segments include William Peel (blended Scotch), Sobieski (vodka), Marie Brizard (liqueurs/spirits), Cognac Gautier, and San José. The company faces headwinds from economic weakness, import tariffs, and distributor negotiations, requiring strategic brand management and geographic diversification.
Industry Context
Marie Brizard Wine & Spirits operates in Alcoholic Beverages - Wine & Spirits.
Key facts
Founded: 1755 · Headquarters: Charenton-le-Pont, France · Revenue: $202.3M (€172.0M)