Magic Software Enterprises Ltd. Overview
Pro stress-test →Magic Software Enterprises Ltd. provides proprietary application development, vertical software solutions, business process integration, information technologies (IT) outsourcing software services, and cloud-based services worldwide. The company completed a reverse triangular merger with Matrix I.T Ltd. on February 24, 2026, becoming wholly owned by Matrix.
Strategic Profile
Pro stress-test →The company operates through two segments: Software Services, which develops and markets proprietary application platforms and integration solutions, and IT Professional Services, offering infrastructure design, application development, and outsourcing services. Its core offerings include Magic xpa and AppBuilder platforms for business application development, along with vertical solutions in healthcare (Clicks), cargo handling (Hermes Cargo), and broadcast management (MBS Solution).
Competitive Landscape
Pro stress-test →Magic Software competes in the application development platform and IT services markets with offerings including low-code platforms (Magic xpa, AppBuilder), integration solutions (Magic xpi), and vertical software solutions across healthcare, logistics, and media sectors. Primary competitors include established low-code platforms and enterprise software/services providers.
Industry Context
Magic Software Enterprises Ltd. operates in Software Development & IT Services.
Key facts
Headquarters: Or Yehuda, Israel · Revenue: $161.7M (Q3 2025)