Gousto Overview
Pro stress-test →Gousto is a British meal kit retailer headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter, that supplies subscribers with recipe kit boxes including ready-measured, fresh ingredients and easily followed recipes. The company is a B Corp, using business as a force for good.
Strategic Profile
Pro stress-test →Gousto has invested heavily in artificial intelligence technology to personalise meal recommendations by analysing past orders and dietary preferences, helping increase profit margins despite inflationary pressures. The company achieved 700% growth in its customer base and hit $93.4 million in revenue in 2024, a significant jump from $47 million the previous year.
Competitive Landscape
Pro stress-test →HelloFresh is Gousto's primary competitor in the UK meal kit space, where the market demands more accessibility to healthy food and convenience. Other competitors include Gobble, Chefs Plate, Mindful Chef, SimplyCook, and Eat This Much. Gousto positions itself as family-friendly with flexible portions and themed recipes, versus more health-focused competitors like Mindful Chef.
Industry Context
Gousto operates in Food Delivery & Meal Kits.
Key facts
Founded: 2012 · Headquarters: London, UK · Employees: 1700 · Revenue: $93.4M