Gousto has invested heavily in artificial intelligence technology to personalise meal recommendations by analysing past orders and dietary preferences, helping increase profit margins despite inflationary pressures. The company achieved 700% growth in its customer base and hit $93.4 million in revenue in 2024, a significant jump from $47 million the previous year.
Cyborg Score Rationale
Gousto demonstrated strong recovery from 2022 lows with 700% customer growth and $93.4M revenue in 2024, launching its strongest offering in early 2025 with expanded menu selection and next-day delivery trials. The company's strategic AI focus for personalisation, demand prediction, and warehouse optimisation has enabled operational efficiency gains.
Top Insights
Gousto reached unicorn status in 2021 but faced significant headwinds in 2022, losing £158 million in sales due to post-pandemic inflation and seeing valuation cut to £250 million.
The company achieved remarkable 700% customer growth and nearly doubled revenue from $47M (2023) to $93.4M (2024), demonstrating successful recovery trajectory.
Strategic 2025 expansion includes bigger menu selection, health-focused recipes (high-protein, calorie-controlled), and next-day delivery service trials.
Gousto has celebrity backing from anti-UPF campaigner Joe Wicks and recently executed health-focused marketing campaigns highlighting the impact of ultra-processed foods.
Named Competitors
HelloFresh — Global meal kit delivery service
Mindful Chef — Health-focused nutritionist-approved meal kits
SimplyCook — Recipe kit with pre-portioned herbs and spices