Fubon Financial Holding Co., Ltd. Overview
Pro stress-test →Fubon Financial Holding Co., Ltd. provides various financial products and services in Taiwan, Asia, and internationally through Banking Business, Property Insurance Business, Life Insurance Business, Securities Business, and Others segments. As of the end of 2025, Fubon Financial Holdings had total assets of NT$12.88 trillion, the second highest among financial holding companies, and its market capitalization was the highest in the sector.
Strategic Profile
Pro stress-test →Fubon Financial Holdings operates through a strong lineup of subsidiaries that includes Fubon Life, Taipei Fubon Bank, Fubon Bank (Hong Kong), Fubon Bank (China), Fubon Insurance, Fubon Securities and Fubon Asset Management. The company has moved aggressively to expand its presence in Greater China and East Asia, and in November 2022, Fubon Financial Holdings formally merged with Jih Sun Financial Holdings to strengthen its banking and securities businesses.
Competitive Landscape
Pro stress-test →Competitors in Taiwan's financial sector include Cathay Financial Holding Co., Ltd., KGI Financial Holding Co., Ltd., and Mercuries Life Insurance Company Ltd. Fubon maintains the strongest market position with the highest market capitalization and consistent earnings leadership.
Industry Context
Fubon Financial Holding Co., Ltd. operates in Financial Services and Insurance.
Key facts
Founded: 1961 · Headquarters: Taipei, Taiwan · Revenue: NT$120.94 billion (after-tax net profit 2025) · Market cap: Highest in Taiwan financial sector