Freetrade Overview
Pro stress-test →Freetrade is a UK-based fintech company founded in 2016 that operates a mobile trading platform for retail investors in the UK, allowing users to trade equities and ETFs through iOS and Android applications. The platform is chosen by 1.6 million users and holds over £4 billion in assets, serving as a commission-free investment platform that democratizes retail investing in the UK.
Strategic Profile
Pro stress-test →Freetrade is part of IG Group, a FTSE 100 listed company, following its acquisition by IG Group in January 2025 for £160 million. From 22 January 2026, the free Basic plan has been expanded further to include SIPPs, alongside the ability to trade mutual funds and gilts, giving Freetrade one of the broadest free offerings among UK platforms. The platform competes on zero-commission trading, expansive product selection, and tax-efficient account access, positioning itself against other UK-based neobrokers.
Competitive Landscape
Pro stress-test →Freetrade now stands as a genuine contender for the best all-round investment platform in the UK, combining commission-free investing, a choice of tax-efficient accounts, and access to assets typically found on more traditional platforms. Trading 212 is Freetrade's closest competitor, both offering commission-free trades and a stocks and shares ISA, targeting younger, mobile-first investors. Freetrade offers access to over 6,500 stocks and funds—fewer than Trading 212's 13,000 but far more than InvestEngine's ETF-only lineup of around 850.
Industry Context
Freetrade operates in Retail investment platforms / Neobrokers.
Key facts
Founded: 2016 · Headquarters: London, UK · Employees: N/A · Revenue: N/A · Market cap: N/A